Joseph Brennan serves as senior director of MedNow, the telehealth division of Spectrum Health, a 12-hospital, nonprofit health system based in western Michigan. Since helping start MedNow in 2014, Joe has overseen the launch and scale of both MedNow’s direct-to-consumer primary care and specialty telemedicine services. Joe has championed several pioneering components of Spectrum’s MedNow program, including a robust dashboard for outcomes analytics, a custom-developed mobile app, and a digitally driven, multimodal advertising strategy. He graduated from DePaul University with a bachelor’s degree in business leadership and is currently enrolled in the Stanford University Graduate School of Business LEAD program.